Note: Over the next months I’ll be posting interviews with a number of key members of the Cicero team here and on my LinkedIn account. Stay tuned!
What brought you to Cicero Group?
Prior to coming to Cicero I was a student at BYU earning a degree in Business Marketing and a minor in Chinese. I was also working for Ford Dealerships throughout the Rocky Mountain region providing event marketing services, consumer survey collection, and data analysis. Coming out of college I hoped to find a position that could marry my analytic mind with a social and problem-solving atmosphere. Data-driven strategy consulting was the answer.
What kind of projects are you working on right now?
I recently came off a wonderful project in which I helped a non-profit organization monitor and improve the impact and success of a high-profile, nationwide leadership program. Now I’ve jumped to a very different sphere where I’m providing consumer insights for an award-winning radio show and podcast. This organization wants to understand exactly who their listeners are, and what kind of content provides the greatest impact. We built a detailed online survey to reach out to a few thousand listeners and gather their insights. Now we are poring over mounds of data to extract the most valuable insights that will tell the client what makes an engaged listener and what avenues are best to reach them. They are a unique customer base and it’s been a lot of fun to see what makes them tick!
What are you reading?
I recently read The Paradox of Choice, by Barry Schwartz. My fun reading is mostly business articles and sports news.
What is the best part about working at Cicero?
The best part of working at Cicero Group is a tie between constant brain teasers and the amazing group of people I get to work with. Consulting is a challenging field that takes a great deal of problem solving. It’s rare that I go home without feeling like my mind has had a tough workout and that, as a result, it will come back stronger the next day. And the people and culture of a job were things that I probably undervalued in my job search. I felt like it was a cliché thing to worry about, but after working here I realize how much I’ve grown as a result of amazing coworkers who challenge my thinking while encouraging my sense of humor.
If you could help all your clients understand one principle or strategy, what would it be?
To find solutions, we have to have a very clear understanding of what the root problem is. Often, there is a list of things that we want to see happen or to improve, but it isn’t tied to a real or defined problem. Also common, is that we forget what the root problem is as we go about researching solutions. We can learn a lot of interesting things, but if they’re not focused on the root problem, our research and findings become very diluted. The more we can work with a client to whittle their request down to clearly defined business problems, the better Cicero can mine powerful and pointed insights that impact businesses bottom lines.