Note: Over the next months I’ll be posting interviews with a number of key members of the Cicero team here and on my LinkedIn account. Stay tuned!

What brought you to Cicero Group?

Geoff WinegarBefore I joined Cicero, I worked as an engineer in a number of different labs where I researched ways to improve the viability of various clean energy sources. I was fascinated by the science and motivated by the prospect of contributing to the global effort to mitigate the effects of climate change, but I recognized that a world-scale impact was unlikely to result from my test tube-scale experiments. I saw in Cicero Group the opportunity to acquire a toolbox of versatile business skills that I could combine with my already-deep experience in data-driven sciences to drive impactful change. Cicero is already a thought leader in several industries that make essential contributions to society including healthcare and education—As I learn and leverage Cicero’s strengths in these areas, I will also apply them to develop solutions to the challenges facing growth of clean energy technologies.

What kind of projects are you working on right now?

I am currently helping a couple different health care providers collect and analyze data to identify ways to better satisfy patient needs without increasing costs. I am also condensing trends among users of one of the nation’s largest mass transit organizations to develop means of increasing ridership—a great way to reduce carbon emissions!

What are you reading?

I grew up in a family that referred to The New York Times as sacred and scriptural—and I think only half-jokingly. I love the NYT, but Al Jazeera is my go-to source when I want to find out what’s going on outside of the U.S. As for books, I just finished reading Liar’s Poker a couple weeks ago, and realized I needed to quickly finish one of Michael Lewis’ other exposés of the financial industry (The Big Short) before I go watch the movie.


Now, what are you reading for fun?

I love learning languages, and reading foreign books is one of my favorite ways to retain them. I recently finished Le Petit Prince—I was surprised a kid’s book ended up sitting near the top of my list of all-time favorites—and am now diving into O Alquimista.

What is the best part about working at Cicero?

Diversity of both the people with whom I work and the projects on which I work. I love that I could be working on a political poll with an economics expert one week, and on a nonprofit initiative with someone who has a PhD in neuroscience the next. It also doesn’t hurt that we often get access to fun events, such as Michael Lewis’ discussion with Doug Fabrizio here in Salt Lake a couple months ago.

If you could help all your clients understand one principle or strategy, what would it be?

You don’t have to be Facebook, Google, Amazon, or LinkedIn to have tons of data that could be helping you make or save money. If you don’t feel like you have tons of data to start with, you probably haven’t done enough to collect and structure it.

Connect with Geoff.


Randy Shumway