Note: Over the next months I’ll be posting interviews with a number of key members of the Cicero team here and on my LinkedIn account. Stay tuned!
What brought you to Cicero Group?
For the past few years I’ve been doing business development for American Express in New York City. I loved New York City, and American Express is an excellent company, but I was interested in joining a growing company. In addition, I wanted to work on a variety of interesting and important problems and leverage the relationship management skills I developed over a number of years working with clients and partners. In the end, Cicero Group seemed to offer everything I was looking for so I made the big move to Salt Lake City.
What kind of projects are you working on right now?
I’m currently working on two main projects. The first is a customer segmentation analysis to help a client develop a growth strategy. The second is a competitor analysis and customer experience project seeking to find ways to remove barriers to growth.
What are you reading?
I just finished Switch by Dan Heath and Chip Heath. I just started Thinking, Fast and Slow by Daniel Kahneman.
Now, what are you reading for fun?
BuzzFeed and Nextdraft.
What is the best part about working at Cicero?
The people. Everyone is very smart and focused on delivering high quality work. They’re also just great people and I have enjoyed getting to know them.
If you could help all your clients understand one principle or strategy, what would it be?
Before coming to Cicero Group I saw a lot of business decisions made based on hunches/intuition. Sometimes the individual got lucky and it worked out, but it often didn’t. The clients I’ve worked with understand the value of using data and evidence to make decisions and it’s been refreshing and exciting to work with them.