Insights & Publications

Cicero Institute is our center for sharing knowledge, research, and thought leadership. Cicero Institute publishes data-driven industry insights to help drive success and improve efficiency in a fast-paced and challenging marketplace.

Trend Scouting: Driving Innovation Through Understanding Unforeseen Needs

Posted:March 8, 2018 Author: Chad Berbert
Developing a scouting mechanism to monitor, evaluate, and capitalize on market trends and developments is a crucial tool for organizations…
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Meet Marcus Karlsson, Cicero Group Business Analyst

September 15, 2016| Cicero Institute
Note: Over the next months I'll be posting interviews with a number of key members of the Cicero team here…

Meet Kevin Duncan, Cicero Group Business Analyst

September 9, 2016| Cicero Institute
Note: Over the next months I'll be posting interviews with a number of key members of the Cicero team here…

How to Maintain Customer Focus while Making Operational Improvements

September 7, 2016| Tyler Kearn
The success of any company, large or small, depends on whether or not decisions are made with customers in mind.…

Meet Josh Christensen, Cicero Group Engagement Manager

September 2, 2016| Cicero Institute
Note: Over the next months I'll be posting interviews with a number of key members of the Cicero team here…

Olympic Strategy: The Need for Channel Diversification in a Changing Broadcasting Landscape

September 1, 2016| Daniel Groberg
The Olympics are one of the most televised and watched events: according to The Nielsen Company, 4.7 billion viewers (over…

Advice to Incoming Junior Consultants

August 25, 2016| Dan Case
To the newest junior consultant (the Analyst), Congratulations! I know you have put in a lot of hard work to…

Meet Krissa Deurmeier, Cicero Group Office Manager and Executive Assistant

August 19, 2016| Cicero Institute
Note: Over the next months I'll be posting interviews with a number of key members of the Cicero team here…

Prioritizing Customers

August 18, 2016| Mathew Harrison and Cicero Institute
Who are your most important customers? Most executives would probably be able to provide an answer to that question quickly,…

Unlocking data starts in your head

August 18, 2016| Cicero Institute
Michelangelo di Lodovico Buonarroti Simoni, born in 1475, is one of the most impactful artists of all time. His works…
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