Insights & Publications

Cicero Institute is our center for sharing knowledge, research, and thought leadership. Cicero Institute publishes data-driven industry insights to help drive success and improve efficiency in a fast-paced and challenging marketplace.

Trend Scouting: Driving Innovation Through Understanding Unforeseen Needs

Posted:March 8, 2018 Author: Chad Berbert
Developing a scouting mechanism to monitor, evaluate, and capitalize on market trends and developments is a crucial tool for organizations…
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Who is Your Customer, and What Do They Want?

September 1, 2009| Lawrence Cowan
In the late 1990s Levi-Strauss failed to anticipate new consumer tastes in jeans, and subsequently lost $6 billion in market…
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