Insights & Publications

Cicero Institute is our center for sharing knowledge, research, and thought leadership. Cicero Institute publishes data-driven industry insights to help drive success and improve efficiency in a fast-paced and challenging marketplace.

Trend Scouting: Driving Innovation Through Understanding Unforeseen Needs

Posted:March 8, 2018 Author: Chad Berbert
Developing a scouting mechanism to monitor, evaluate, and capitalize on market trends and developments is a crucial tool for organizations…
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Proprietary Online University

November 10, 2014| Cicero Institute
The university sought to segment its student base in order to better understand how to attract and retain its ideal…

Proprietary Higher Education

November 10, 2014| Cicero Institute
Cicero partnered with a global proprietary higher education institution to provide predictive modeling, new program due diligence, and strategic advice…

Federal Financial Aid Lender

November 10, 2014| Cicero Institute
Through intense primary and secondary analysis of the U.S. financial aid market, Cicero explored and examined a lender's ability to…

Equipment Rental Company

November 10, 2014| Cicero Institute
Prior to launching a nationwide advertising campaign, this company partnered with Cicero to gauge awareness, perception, and preference of its…

Electronic Systems Producer

November 10, 2014| Cicero Institute
To understand the optimal sales channel and how to best position a new product, Cicero conducted online surveys, telephone surveys,…

Educational Software Company

November 10, 2014| Cicero Institute
A national educational software company challenged Cicero to improve product usability on educational software. Our three-point strategy involved evaluating competitor…

Digital Video Recording Manufacturer

November 10, 2014| Cicero Institute
With millions in venture capital funding, a DVR manufacturing company sought to discover the best markets to launch its new…

Consumer Electronics Manufacturer

November 10, 2014| Cicero Institute
After launching a new consumer electronics product that achieved lower than expected sales, the company looked to regroup and understand…

Consumer Electronics Manufacturer

November 10, 2014| Cicero Institute
To better understand attitudes toward various new products, designs and features, Cicero conducted online and telephone studies to determine the…
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