Insights & Publications

Cicero Institute is our center for sharing knowledge, research, and thought leadership. Cicero Institute publishes data-driven industry insights to help drive success and improve efficiency in a fast-paced and challenging marketplace.

Trend Scouting: Driving Innovation Through Understanding Unforeseen Needs

Posted:March 8, 2018 Author: Chad Berbert
Developing a scouting mechanism to monitor, evaluate, and capitalize on market trends and developments is a crucial tool for organizations…
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Cicero Group Joins Domo Partner Network

March 8, 2019| cchristiansen
FOR IMMEDIATE RELEASE CONTACT: Chase Christiansen cchristiansen@cicerogroup.com 801-456-6700 CICERO GROUP JOINS DOMO PARTNER NETWORK Partnership to Expand Insights and Generate…

Select Your Customer, See Their Experience @ Qualtrics X4

March 4, 2019| cchristiansen
Be the first to discover your customer's loyalty. The results just might break your assumptions. Get your custom report @…

Cicero Group Joins Qualtrics Partner Network

February 22, 2019| cchristiansen
FOR IMMEDIATE RELEASE CONTACT: Chase Christiansen cchristiansen@cicerogroup.com 801-456-6700   CICERO GROUP JOINS QUALTRICS PARTNER NETWORK Strategic Partnership to Help Clients…

Donor Intelligence: Using segmentation to understand and engage donors to international nonprofits

February 12, 2019| Jacob Allen and Dan Case
It’s no secret that the social sector is becoming increasingly competitive. There are an unprecedented number of nonprofits—a whopping 1.5…

Six Quick Reasons Why Focus Groups Matter to Market Research

February 12, 2019| Judd Nielsen
Market Research First thing, what is market research? It’s how companies learn what’s really going on with their customers. Market…

Monetizing “Dead Data”​ is the 2019 Business Opportunity You’ve Been Looking For

February 12, 2019| Lawrence Cowan
Data Monetization in Practice: Three Steps for Monetizing Data in Your Company Why approaching “dead data” as a living opportunity…

Cicero Group Welcomes Newest Principals

February 6, 2019| cchristiansen
FOR IMMEDIATE RELEASE CONTACT: Chase Christiansen cchristiansen@cicerogroup.com 801-456-6700 CICERO GROUP WELCOMES NEWEST PRINCIPALS February 5, 2019 (SALT LAKE CITY) –…

Cicero Group’s Dr. Hollie Pettersson Honored by Salt Lake Chamber

November 16, 2018| Cicero Institute
FOR IMMEDIATE RELEASE CONTACT: Chase Christiansen cchristiansen@cicerogroup.com 801-456-6700 CICERO GROUP’S DR. HOLLIE PETTERSSON HONORED BY SALT LAKE CHAMBER Award given…

Cicero Group Mourns Passing of Dan E. Jones, Ph.D.

November 2, 2018| Cicero Institute
FOR IMMEDIATE RELEASE CONTACT: Chase Christiansen cchristiansen@cicerogroup.com (801) 913-4285 CICERO GROUP MOURNS PASSING OF DAN E. JONES, Ph.D. November 2,…
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