Consumer Goods

Consumer Products

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The consumer goods industry recently stepped into a new way of doing things through e-commerce. Although traditional methods of commerce still hold strong, e-commerce has caused many companies to rethink how they are marketing and selling. Cicero Group works with companies in the consumer goods industry to produce pragmatic approaches and innovative solutions. Our team members share deep experience in the industry and others that will bring new perspectives to the table. We use our talents to help companies attract evolving consumers while keeping costs low. We understand that growth is always at the forefront of leaders’ minds and it is at the forefront of our minds as well. Growth will continually be an obstacle but new opportunities arise and Cicero Group helps companies take advantage of them.

Strategic Growth Models

Cicero Group prides itself on creating innovative ways to help companies grow and expand market share. We use sophisticated analyses to help consumer industry companies understand market deficiencies. We also use our experience in international markets to help carry out development and delivery of products.

Due to our experience in the industry and our analytical capabilities, we are able to understand and predict trends. We help clients understand the complex consumer and the overall landscape of the industry. We alleviate the pressure our clients feel through channel management on the supply and the sales side.

Supply Chain and Operations Optimization

We offer our services on all aspects of operations in the consumer good industry. We analyze data and our clients’ processes to recommend improvements to ensure optimization. Our experience allows us to help improve lean operations, design, supply chain management and manufacturing strategy to name a few. We take a deep dive into our clients’ efforts and flesh out the best ideas that return the greatest benefits.

We understand that companies are continually searching to add value to their products while driving costs down. Creating processes and a culture that eliminates waste is essential to that goal. Our analytical tools capitalize on the huge amounts of data that are being produced every day to eliminate inefficiencies and create newly efficient processes.

Market Research

We rely heavily on market research analytics to enhance the services we provide healthcare organizations. We gathering vast amounts of seemingly unorganized data to pull out unique insights. We also draw on our traditional market research experience to determine optimal messaging and positioning. Our experience allows us to determine the impact of new marketing campaigns with predictive modeling. After conducting a competitive analysis of the current landscape we identify areas with the greatest growth potential and strategies to exploit core competencies and market opportunities.

We provide insights such as acquisition/scoring, segmentation, pricing and sales prioritization that guide strategies. We also provide services such as Sale and channel improvement, customer life cycle management and marketing and brand strategy. Relevant tools that we use are NPS scoring and qualitative in-depth interviews.

Product Development

Products are constantly evolving to fit the needs of consumers. There is a great amount of research, development and concept testing that form each individual product. Cicero group provides service to help each process run smoother. Whether it be gathering and analyzing data on market preferences, A/B testing, or packaging development we provide solutions necessary to get our clients’ product to market.