The Cicero Group has partnered with a toy and apparel manufacturer to conduct focus groups for its clients on new products. The Cicero Group did concept testing for a series of toys (dolls, doll furniture, doll clothing, pogo sticks and other toys) to determine the market acceptance, price points, competing interests, and design. Cicero analyzed the qualitative results and presented findings with recommendations.
Toy and Apparel Manufacturer
Posted: November 11, 2014 Author: Cicero Institute