Cicero partnered with a global proprietary higher education institution to provide predictive modeling, new program due diligence, and strategic advice for new markets and competitors. Cicero gathered and analyzed data across multiple campuses to inform campus location and strategic program placement decisions, as well as fulfill the state’s statutory requirements for robust quantitative and qualitative research in their new campus and program justification due-diligence process. Cicero assisted the institution in developing the most profitable go-to-market strategies for the domestic, international, and military student markets by conducting online surveys, telephone questionnaires, in-depth interviews, and focus groups. This provided a detailed market analysis of geographies, competitors, distribution channels, product economics, and customer segments with a particular emphasis on North America, East and West Asia, and Latin America.
Proprietary Higher Education
Posted: November 10, 2014 Author: Cicero Institute