The Cicero Group was retained to test a re-branding and positioning initiative within a top-ranked business school. The Cicero group conducted in-depth-interviews with key audience segments around the country, including: prospective students, alumni, and employers. Recommendations were made to augment the positioning to better align with perceptions and preferences of the target audience segments.
Nationally Ranked Business School
Posted: November 11, 2014 Author: Cicero Institute