National Home Builder

Cicero evaluated drivers related to retention, attrition, customer loyalty and satisfaction to help this company optimize their relationship with existing clientele. An integrated research initiative was launched through the use of focus groups, in-depth interviews, online surveys, telephone surveys, and live intercepts to assess proper price points, housing styles, and community amenities. This facilitated increased profit per house and lower customer attrition. Additionally, Cicero delineated customer segments and pricing for each audience while improving contact points throughout the customer decision-making cycle.