Seeking to boost its brand awareness and improve brand perception, a national financial institution retained Cicero to launch a monthly Consumer Price Index along the Wasatch Front in Salt Lake, Davis, and Utah counties. During monthly press conferences, executives present monthly inflation data produced by Cicero. Reporters from every major newspaper, TV news channel, and radio station attend this press conference and report on the information.
Cicero also produces twice yearly “Quality of Life” reports that describe non-financial economic data such as crime, education, and environmental quality, further cementing the financial institution’s brand as the hub of economic information along the Wasatch Front.
