In order to develop appropriate marketing material for a new fund-of-funds firm, Cicero conducted in-depth interviews with key stakeholders to understand the most appropriate marketing strategy and support resources.
Based on the successful market research initiative, Cicero developed, on the firm’s behalf, a written style guide for actual language and voice used in messaging, marketing brochures, sales desks, website, and all other marketing material. The research that was conducted, defined the appropriate messaging and value propositions that would differentiate the firm from its competitors. Today, the firm has investment funds that far exceed a billion dollars.
