Cicero’s client, a firm that develops and provides software-as-a-service solutions to health insurers to help consumers to make smart, informed healthcare decisions, asked Cicero to help them develop strategy based on a data-focused understanding of current and anticipated market demand for their services. Cicero’s primary research focus entailed obtaining broad and robust market intelligence regarding health insurers’ anticipated utilization of enhanced healthcare transparency tools, and identifying promising health plan segments to target for marketing efforts. Beyond enhancing their market position, Cicero was tasked with helping our client chart a path to establishment of a clear thought-leadership position within the healthcare industry ecosystem.
Utilizing in-depth quantitative primary research with health plan executives, Cicero determined that demand for tools to provide enhanced transparency for healthcare consumers is anticipated to expand in the near-term, driving significant market opportunity for our client across multiple defined segments. Cicero utilized these findings to help the client establish a clear position with respect to the optimal match of their services with expected, segmented demand. To buttress the client’s position as an industry thought leader, Cicero and the client jointly produced a range of publishable documents and presentations, including white papers, panel presentations, and webinars depicting key findings from primary research depicting observed and expected trends within the healthcare industry in general and in health insurance organizations in specific.
