As this health insurance provider explored methods to expand its market presence throughout Utah, it retained Cicero to provide it with critical market research including: Focus groups for concept testing and advertisement testing, Telephone surveys of the general public, and In-depth interviews. These studies focused on methods to improve the firm’s brand credibility as well as to extend its service recognition. In addition, the health insurance company utilized the information to improve its services and communication with the public.
Health Insurance Provider 1
Posted: November 10, 2014 Author: Cicero Institute