A national educational software company challenged Cicero to improve product usability on educational software. Our three-point strategy involved evaluating competitor products, conducting parent and student focus groups, and performing substantive in-field observations. Leveraging research findings, team members developed merchandising and marketing strategies.
Insights & Publications
Cicero Institute is our center for sharing knowledge, research, and thought leadership. Cicero Institute publishes data-driven industry insights to help drive success and improve efficiency in a fast-paced and challenging marketplace.