With millions in venture capital funding, a DVR manufacturing company sought to discover the best markets to launch its new DVR technology. Cicero designed a new product and market feasibility survey and sampled markets throughout the United States. The data and analysis were presented to the client with recommendations and insights. These insights allowed the company to focus marketing dollars on specific markets and demographics that would be most likely to purchase the new technology.
Digital Video Recording Manufacturer
Posted: November 10, 2014 Author: Cicero Institute