To better understand attitudes toward various new products, designs and features, Cicero conducted online and telephone studies to determine the manner in which people were currently utilizing the client’s products, what they would like in the future, and their assessment of several new product designs. Based on the findings, Cicero made recommendations surrounding what features should be included and the estimated price-points it could garner for each of the new products and respective features.
Consumer Electronics Manufacturer
Posted: November 10, 2014
Author: Cicero Group