Entertainment & Convention

Why do people come to my city? How can I increase attendance at sporting events? What services are people willing to pay for that I am not yet offering? At Cicero, we frequently hear these questions and others like them from state and city tourism councils, sporting event centers, hotel, resort, and restaurant owners. Our research can help you find the right customers, charge the right price, and keep those customers coming again and again.

Our travel and tourism research includes:

• Perception studies
• Fan and customer satisfaction and loyalty
• Pricing strategy
• Syndicated research
• Demographic studies
• Competitive analysis