Quantitative Capabilities

Cicero uses Quantitative Research to obtain empirical data on attitudes, behavior, and performance. Our quantitative capabilities are diverse and effective. Based on the project specifications and the background of respondents, we collect and tabulate quantitative data that affects your business using traditional and/or online methods. Traditional methods include telephone interviews, mail surveys, and live intercept interviews. Online methods include web-based surveys and usability studies. Our quantitative processes include:

• Questionnaire Design-One cannot repair in analysis what was boggled in design. One of the keys to effective research is successfully combining the science and the art of questionnaire design. From designing screeners, to surveys, to discussion guides, our team of psychological and rhetoric specialists create instruments that truly understand the intents of participants without skewing or leading their responses.
• Data Collection-We ensure the right people (a sample that statistically represents the desired population) are surveyed and the right combination of instruments (telephone, online, mail, and live intercepts) are employed to collect a representative and random sample. If you don't ask the right people, the responses don't really matter.
• Statistical Analysis-Our statisticians and analysts are some of the best in the industry. The following reflect the type of analysis we might conduct on a study:
  
  Basic Analysis:

  • Descriptive and Frequency Reports
  • Cross- and Pivot-Tabs
  • Inter- and Intra- Method Triangulation
  • "What If" Scenario Testing
  • Financial Modeling
  • Intelligent Post-Coding

  Advanced Analysis:

  • Correlation
  • Survival
  • Cluster
  • Market Simulators
  • Discrete Choice / Conjoint
  • Hierarchical Bayesian
  • Predictive Modeling
  • Regression:
    • Single and Multi-Variate
    • Probit, Logit, and Stepwise
  -->
  
• Actionable Business Insights-Executives don't have time to conduct the analysis and draw conclusions. As successful business people it is our role to transcend data from mere factoids to actionable and accurate insights. Our easy-to-understand reports will always be designed with an eye on what the execution team must know and do to optimize its success.
• Customer Satisfaction-Our Customer Satisfaction and Net Promoter Analysis shows which attributes of a company and its products and services are most significant to overall satisfaction and profitability. This analysis identifies areas that merit primary focus for attention and improvements. It also reveals areas of lesser importance to the target audiences' decisions and impressions.
  Surveying customer satisfaction offers you the ability to do the following:
  • Determine the impact of cost, quality, or product features on overall customer satisfaction.
  • Longitudinally measure the impact of performance or service attributes on customer satisfaction.
  • Show how customer perceptions influence overall satisfaction with a company.