By definition, technology companies must continuously reinvent themselves. As well-funded startups and aggressive competitors squeeze margins and market share, tech companies large and small rely on Cicero to help chart a course forward.
Given the fast pace of innovation within the industry, companies need to stay abreast of changes and, if necessary, revise their strategy accordingly. Cicero Group takes a data-driven perspective to identify a company’s strategic options – and the possible outcomes of each option – to help clients select and move forward with winning strategies.
Today’s new entrant is tomorrow’s main competitor. Technology executives and Senior Product Managers cannot be caught off guard with products or features from competitors. Cicero Group employs a data-driven approach to ensure detailed competitor analysis results. Beyond providing comprehensive analysis, Cicero Group leverages deep experience in interpreting data to provide clients with a clear understanding of competitor trends and market opportunities.
Attracting the right customers that engage in ways that lead to profitability is critical to a company’s success. Driving customer acquisition and engagement requires a solid understanding of target consumers. Through years of experience with both B2C and B2B companies Cicero Group has perfected the art of finding the right people to speak with, obtaining insightful and impactful information and creating actionable recommendations that lead a company to succeed.