A Deeper Look at For-Profit Marketing Expenditures

SALT LAKE CITY — Jul. 30, 2010

The debate over the value of for-profit colleges and universities has culminated in recent Congressional hearings. While criticism of the sector has suggested marketing expenditures for these institutions are excessive, few, if any commentators have provided support for this view. The Cicero Group has recently completed a robust comparative marketing study of university spending that shines lights on the key drivers behind higher education marketing spending.

• A Deeper Look at For-Profit Marketing Expenditures

Cicero Acquires Dan Jones & Associates

SALT LAKE CITY — Jan. 12, 2010

The Cicero Group, a premier market research, economic analysis and strategy firm headquartered in Utah, has announced its acquisition of Dan Jones & Associates, one of the best-known market and political research companies in the Intermountain West.

• Cicero Acquires Dan Jones & Associates